Blogs and Updates
The marketing and media landscape is constantly changing. We’ll keep you on top of the latest trends and research.
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- eCommerce
Connecting the Dots Across Q4: What the 2025 Holiday Season Revealed About Shopper Intent
As Steve Jobs once said, “You can’t connect the dots looking forward; you can only connect them looking backward.” In this blog, we are looking back at Q4 2025 through the patterns we observed across the retail accounts we manage. While broader…
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- Industry
2026 Top 5 Media Trends
The media landscape is changing fast. This post breaks down five trends you need to know to stay visible and successful this year.
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- Strategy
Tracking What We Cannot See: Implementing Solutions to Monitor AI Website Traffic
With the constantly evolving landscape of SEO, marketers not only need to strive for visibility in the AI search results, but we are also burdened with the task of measuring these impacts on both website traffic and conversions. It is predicted that by…
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- Client Feature
Navigating the Competitive Post-Secondary Marketing Sector
At Vovia, we have been working in the post-secondary education sector for over 10 years, collaborating with our long-standing partner, the University of Calgary, across practically all its faculties and business units. We have planned media campaigns to support undergrad, graduate, continuing…
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- Client Feature
Featuring Qualico Communities
Qualico is a Canadian real estate development company with 75 years of experience in building communities, supply chain and homes. With their multiple business units, Qualico oversees residential land development and home building across single-family and multi-family projects. For Vovia, the current…
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- AI
Beyond the Blue Links: The Zero Click Future & Mastering Visibility in AI Search Results
Welcome to The Great Decoupling. For over 2 decades, the deal was simple: We gave Google content, and Google gave us site traffic. That deal is changing. With the rise of AI Overviews (AIO), ChatGPT, and Perplexity, we are shifting from a…
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- Marketing
The Death of the Keyword List – How AI Mode and ‘AI Max’ Are Rewriting Search Marketing
For the better part of the two decades I have worked in digital marketing (yes I am old), the life of a search marketer was defined by control. We built massive spreadsheets and obsessively segmented campaigns, trying to control every variable. We…
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- Vovia
Get to Know… Dev!
Dev is a Junior Digital Media Specialist. He helps run and optimize campaigns across Google, Meta, and other platforms, dig into numbers to find what’s actually working, and support the team with anything that makes our campaigns smarter and more efficient. He…
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- Vovia
Get to Know… Ashley!
Ashley is an Account Manager. Her job is to communicate with the clients, attend meetings, keep everything on track and make sure all client documents stay up to date. She enjoys the variety of industries our clients are in and how each…
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- Strategy
Why Meta Ads Feel Different — And How to Thrive in 2026
Meta advertising has undergone significant changes over the years. The truth is, the platform hasn’t gotten “worse”—it has simply evolved. With the latest update, the game changed completely in late 2025 with the rollout of Meta’s powerful Andromeda AI engine. This isn’t…
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- News
Giving in 2025: Strengthening Canada’s Non-Profit Sector in a Time of Change
As we enter the 2025 holiday season, many Canadians are closely monitoring their budgets. The rising cost of living, inflation, and ongoing affordability issues mean that finding ways to save and give is a priority. Amid the sales and shopping events that…
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- Marketing
The Case of UGC for the Holidays
‘Tis the season to be jolly as the last quarter of the year is here. It’s usually the most joyous period of the year for most, but the most stressful and busiest period for almost every marketer. As consumers eagerly find things…
