Blogs and Updates
The marketing and media landscape is constantly changing. We’ll keep you on top of the latest trends and research.
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- AI
Beyond the Blue Links: The Zero Click Future & Mastering Visibility in AI Search Results
Welcome to The Great Decoupling. For over 2 decades, the deal was simple: We gave Google content, and Google gave us site traffic. That deal is changing. With the rise of AI Overviews (AIO), ChatGPT, and Perplexity, we are shifting from a…
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- Marketing
The Death of the Keyword List – How AI Mode and ‘AI Max’ Are Rewriting Search Marketing
For the better part of the two decades I have worked in digital marketing (yes I am old), the life of a search marketer was defined by control. We built massive spreadsheets and obsessively segmented campaigns, trying to control every variable. We…
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- Vovia
Get to Know… Dev!
Dev is a Junior Digital Media Specialist. He helps run and optimize campaigns across Google, Meta, and other platforms, dig into numbers to find what’s actually working, and support the team with anything that makes our campaigns smarter and more efficient. He…
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- Vovia
Get to Know… Ashley!
Ashley is an Account Manager. Her job is to communicate with the clients, attend meetings, keep everything on track and make sure all client documents stay up to date. She enjoys the variety of industries our clients are in and how each…
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- Strategy
Why Meta Ads Feel Different — And How to Thrive in 2026
Meta advertising has undergone significant changes over the years. The truth is, the platform hasn’t gotten “worse”—it has simply evolved. With the latest update, the game changed completely in late 2025 with the rollout of Meta’s powerful Andromeda AI engine. This isn’t…
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- News
Giving in 2025: Strengthening Canada’s Non-Profit Sector in a Time of Change
As we enter the 2025 holiday season, many Canadians are closely monitoring their budgets. The rising cost of living, inflation, and ongoing affordability issues mean that finding ways to save and give is a priority. Amid the sales and shopping events that…
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- Marketing
The Case of UGC for the Holidays
‘Tis the season to be jolly as the last quarter of the year is here. It’s usually the most joyous period of the year for most, but the most stressful and busiest period for almost every marketer. As consumers eagerly find things…
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- Vovia
Get to know… Eric!
Eric is an Account Coordinator at Vovia, which means he gets to be right in the middle of the action, juggling projects, clients, and campaigns to make sure everything comes together seamlessly. His days usually involve organizing deliverables, managing timelines, managing budgets,…
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- Strategy
Navigating Canada’s 2025 Shopping Season: From Tariffs to Trends, Challenges, and Strategies
The Canadian retail landscape is undergoing rapid evolution due to the latest reforms and introductions. In 2025, e-commerce is at the forefront and is leading the charge. Digital shopping is no longer just about convenience; it’s also a channel for retailers as…
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- Marketing
What Makes a Great Client: A Guide to Elevating Your Agency Partnership and Results!
People like to do business with people that they like, and maintaining good client/agency relationships will almost always guarantee better results. But why? It’s not simply a case of “we like you so we’ll work harder for you” (although, when push comes…
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- Vovia
Dan Celebrates 10 Years at Vovia!
As Dan celebrates his 10th anniversary at Vovia, we thought it would be a great idea to reflect on all the memories, lessons, and challenges he has faced over these years. From moving out of a small town in Ontario to pioneering…
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- Vovia
Stacey Celebrates 10 Years at Vovia!
As Stacey celebrates her 10th anniversary at Vovia, we thought it would be a great idea to reflect on all the memories, lessons, and challenges over these years. From helping land ATB and championing offline media, to building a media team that’s…
