Blogs and Updates
The marketing and media landscape is constantly changing. We’ll keep you on top of the latest trends and research.
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- AI
Marketing Automations: AI-Powered (Without Being a Developer)
Most marketers don’t come from a technical background, and that has always shaped how work gets done in this industry. We are trained to think in terms of audiences, messaging, funnels, and performance, not in terms of APIs, scripts, or system architecture.…
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- SEO
Branded vs Non-Branded Queries in Google Search Console: Features, Use Cases & SEO Benefits
This article explores how to analyze and leverage branded vs non-branded queries in Google Search Console to unlock deeper SEO insights. It explains key features, practical use cases, and strategic benefits of separating brand-driven demand from discovery-based search traffic. By understanding how…
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- Marketing
Reddit’s Very Original, Definitely Uniquely Named New Campaign – Reddit Max
Reddit has had a unique relationship with advertisers for the last few years. The platform has been around since 2005, but really only started becoming a viable advertising platform around 2020 when it introduced conversion tracking and more advertising features. The platform…
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- Strategy
Programmatic vs. Direct DOOH: How to Choose the Right Buying Strategy
Digital out-of-home (DOOH) has moved from simple rotating slides on roadside screens to a sophisticated, data‑driven channel that can rival digital display in targeting and flexibility. As the medium matures, one of the biggest strategic questions for marketers is how to buy…
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- eCommerce
Connecting the Dots Across Q4: What the 2025 Holiday Season Revealed About Shopper Intent
As Steve Jobs once said, “You can’t connect the dots looking forward; you can only connect them looking backward.” In this blog, we are looking back at Q4 2025 through the patterns we observed across the retail accounts we manage. While broader…
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- Industry
2026 Top 5 Media Trends
The media landscape is changing fast. This post breaks down five trends you need to know to stay visible and successful this year.
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- Strategy
Tracking What We Cannot See: Implementing Solutions to Monitor AI Website Traffic
With the constantly evolving landscape of SEO, marketers not only need to strive for visibility in the AI search results, but we are also burdened with the task of measuring these impacts on both website traffic and conversions. It is predicted that by…
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- Client Feature
Navigating the Competitive Post-Secondary Marketing Sector
At Vovia, we have been working in the post-secondary education sector for over 10 years, collaborating with our long-standing partner, the University of Calgary, across practically all its faculties and business units. We have planned media campaigns to support undergrad, graduate, continuing…
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- Client Feature
Featuring Qualico Communities
Qualico is a Canadian real estate development company with 75 years of experience in building communities, supply chain and homes. With their multiple business units, Qualico oversees residential land development and home building across single-family and multi-family projects. For Vovia, the current…
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- AI
Beyond the Blue Links: The Zero Click Future & Mastering Visibility in AI Search Results
Welcome to The Great Decoupling. For over 2 decades, the deal was simple: We gave Google content, and Google gave us site traffic. That deal is changing. With the rise of AI Overviews (AIO), ChatGPT, and Perplexity, we are shifting from a…
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- Marketing
The Death of the Keyword List – How AI Mode and ‘AI Max’ Are Rewriting Search Marketing
For the better part of the two decades I have worked in digital marketing (yes I am old), the life of a search marketer was defined by control. We built massive spreadsheets and obsessively segmented campaigns, trying to control every variable. We…
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- Vovia
Get to Know… Dev!
Dev is a Junior Digital Media Specialist. He helps run and optimize campaigns across Google, Meta, and other platforms, dig into numbers to find what’s actually working, and support the team with anything that makes our campaigns smarter and more efficient. He…
