eCommerce + Lead Gen Campaigns

Establish eCommerce as an effective sales channel for your business by developing efficient strategies, high performing marketing campaigns, and optimizing the path to purchase. Grow your business leads with strategic and effective B2B campaigns geared towards your niche audiences. 

Our team has extensive eCommerce and lead gen experience, having worked with clients of all sizes across a wide variety of industries including working with B2C retailers (regional, national, international), B2B retailers (both regional and national), B2B products/services (regional, national and international), and SAAS products (international). We are well versed in integrating first-party sales, lead, and attribution data from CRM platforms such as Hubspot and Salesforce into our campaigns. 

We drive eCommerce performance improvements by ensuring you’re able to track each step of the path to purchase, optimizing the funnel, and optimizing campaigns so we can maximize your performance with the greatest investment efficiency possible. Our data and insights will also help you better understand your customers, improve conversion rates, determine product profitability, discover cross-sell and up-sell opportunities, and uncover important trends.

Improving and optimizing user interface design and user experience is also key to driving eCommerce and lead gen performance. We’re here to help you optimize your user experience by diagnosing problems, removing barriers to purchase, applying best practices, and implementing a testing strategy where different elements of the user experience can be tested and optimized. In the short term, CRO increases conversion rates and ultimately the number of leads or sales your site is capturing. But in the long term, you’ll also gain a better understanding of what your customers are looking for at each stage of their path to purchase and can apply those insights to your wider marketing and sales approach.

Our eCommerce team will help ensure your eCommerce and Lead Gen programs are optimized to maximize revenue and ROAS.