Paid Media

We provide integrated and digital media expertise which simplifies channel complexity, refines targeting, and drives greater performance.

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What we do

As one of the largest independently owned media agencies in Western Canada, we can help make sense of the rapidly changing media landscape. Whether it’s a short term promotional campaign on social media or an integrated omni-channel plan with multiple messages and target markets, we have the right mix of media specialists to plan and execute your next campaign.

Digital Media

Our digital media team are relentless optimizers, always testing and looking for insights which will drive performance and improvement. They deal with a high degree of change – new ad formats, new platform features, AI enhancements, new beta tests – so our clients can capitalize on emerging trends as early as possible.

Offline Media

Our offline media team is deeply experienced in negotiation, consumer media habit research, and fostering strong media partner relationships. These relationships have been established over many years and are reinforced by treating our media vendors fairly, working with them closely, and considering them as true partners. 

Business problems we solve

Performance media

Including onsite/landing page optimization + AI creative production

Integrated programs

Digital and offline integrated plans and execution

Marketing activation

Execution of paid media campaigns and marketing support

Market expansion

Paid campaign support for brands entering new markets

B2B lead generation

Strategy and execution for lead generation campaigns

Brand launch + awareness

Specialized campaigns to support brand growth

App + loyalty marketing

Campaign support for loyalty and app adoption

Influencer marketing

Strategy + execution for influencers and content creators

Paid Media Case Study

  • cabelas featured image
    • eCommerce + Lead Gen Campaigns

    Cabela’s

    + 762% Pay Per Click Revenue

    Over the past five years, we’ve been able to drive significant increases in online sales for Cabela’s each and every year. The end result is a 762% increase in total annual revenue from digital campaigns.

    See the full case study
  • Excited young girl sitting between her parents on a full airplane
    • Data Analytics, Modelling, + Reporting
    • eCommerce + Lead Gen Campaigns

    Swoop

    + 71% Increase in Return On Ad Spend

    Helping get a new airline off the ground, we were able to leverage a number of technologies in order to drive media efficiency. This resulted in a 71% increase in campaign ROAS and 19% increase in online sales in just the first…

    See the full case study
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Maximize your results with Vovia

Our philosophy has always relied on data to develop strategy and make decisions. By setting campaigns up properly, managing them continuously, and using advanced tools to optimize in real-time we’ve been able to drive superior results for our clients.

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Resources about Media & Marketing

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