SEO

With the evolving growth of zero click searches, AI overviews and answer-engines, organic visibility is more important than ever but increasingly difficult to stay on top of. We provide search engine optimization strategies that will help you conquer this changing landscape, improve your site’s rankings, and enable you to get visibility for the phrases your customers are searching and the way they are searching. 

In our experience, Search Engine Optimization is one of the best ROI driving marketing activities you can undertake, as once you achieve top listings it is usually fairly easy to maintain them, so top search results typically generate results over a long period of time. SEO also has the advantage of capturing existing demand as we are able to reach potential customers at the exact moment when they’re looking for your products and services. In marketing, this is often considered the “low hanging fruit” and is another reason why SEO usually drives a high return on investment.

Search Engine Optimization is a multi-disciplinary approach which requires a mix of technical knowledge, content development expertise, and a strong link acquisition strategy.  All three must be present in order to achieve top rankings. Our SEO team has deep experience in optimizing all types of sites built in different technologies, competing in a wide range of competitive industries (including insurance, banking, and travel), and competing in local, national and international markets.

Vovia can either execute an entire SEO strategy for you (where we do all of the work, including planning, implementing fixes, writing and/or rewriting your website content, and executing a link acquisition strategy) or we can work with you to guide and augment your in-house team. For example, if you already have a website team and are able to create high quality content, we can provide your team with the detailed guidance and knowledge of how to optimize your site and develop search optimized content going forward.